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and abroad,” said Neel Yalamarthy, Mythical’s SVP of strategy and corporate development, in a statement.

“Since 2007, Mythical has led the creator industry in pursuing multiplatform distribution for its many popular shows, both in the U.S. To launch Mythical 24/7 on the Roku Channel, Mythical worked with connected-TV distribution and ad management vendor Wurl. “We’re delighted to be partnering with Mythical to give users of the Roku Channel the ability to stream popular creator-driven content anytime through this brand-new channel,” said Ashley Hovey, head of AVOD for the Roku Channel. Its properties boast more than 54 million social media followers across Instagram, Facebook, Twitch, Snap, TikTok and Twitter. All told, the company’s owned-and-operated YouTube channels - including Smosh, the YouTube comedy network Mythical acquired in 2019 - have some 77 million subscribers and 28 billion lifetime views. The company claims “Good Mythical Morning,” now in its 11th year, is “the most-watched daily show on the internet.” Today, “GMM” has 18.2 million subscribers for its YouTube channel and generates more than 70 million average monthly views.

The Roku Channel is the perfect partner to help us deliver Mythical 24/7 to all comedy fans in that post-broadcast generation.” “A decade and thousands of episodes later, Mythical is a full-fledged studio and ready to launch its own network. “We started Mythical in our basement in the early days of digital video, but always thought of our shows as television for the internet generation,” Rhett and Link, who serve as Mythical’s co-CEOs, said in a statement provided to Variety.